Digital Marketing Audit & Strategy
Find the clearest path forward for your marketing.
If your marketing feels scattered, inconsistent, or harder than it should be, you may not need to create more content. You may need a clearer strategy for the content, channels, and opportunities already in front of you.
A Digital Marketing Audit & Strategy is a personalized, objective review of your current digital presence. I identify what is working, what is creating friction, and the most valuable priorities to focus on next so you can make decisions with more confidence and less guesswork.
Personalized strategy. Clear next steps. No discovery call required.
Is this right for you?
This is for you if you are a founder, small business, or growing brand who:
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Feels like they are doing “a little bit of everything” without a clear marketing direction
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Is unsure which channels or content efforts deserve their time
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Wants an outside, strategic perspective before investing in a new website, campaign, content creation, or ongoing marketing support
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Has a strong offer but needs clearer messaging, stronger visibility, or a more intentional path from attention to action
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Wants practical recommendations they can implement themselves or bring to a team
This is not a generic checklist or a surface-level social-media review. It is strategic direction tailored to your business, goals, audience, and current digital ecosystem.
What is a Digital Marketing Audit?
A digital marketing audit is a structured review of how your brand is currently showing up and performing across its digital channels.
Unlike a basic social media review, my audit looks at the larger system behind your marketing, from your content and messaging to your website, audience journey, platform strategy, search visibility and opportunities for growth.
The goal is not simply to point out what is wrong. It is to help you understand what deserves your attention, what can be improved, and what you should prioritize next.
What I can review
The exact depth of your audit depends on the option you choose, but your strategy may assess the areas most relevant to your goals.
Brand, Messaging & Positioning
We’ll look at how clearly your brand communicates who you help, what you offer, and why the right person should choose you. This can include your core messaging, calls to action, brand consistency, and how easily a new visitor can understand your value.
Content Strategy & Performance
We’ll identify what your existing content is communicating, where it may be missing the mark, and how to create a more intentional content system. This can include content pillars, formats, repurposing opportunities, posting priorities, and practical ideas to strengthen performance.
Search & Discoverability Opportunities
We’ll look at how easily your business and content can be discovered through traditional search, social search, and emerging AI-driven search experiences, then identify ways to improve relevant visibility and topical authority.
Social Media Presence
We’ll review the platforms that matter most to your business for positioning, profile optimization, content mix, consistency, audience connection, discovery, and conversion opportunities.
Website & Customer Journey
We’ll assess how well your website supports your goals from the clarity of your service pages and calls to action to the journey someone takes from discovering your brand to becoming a lead or customer.
Competitors and Market Opportunties
We’ll review comparable brands to understand how they are positioning themselves, what topics or channels they prioritize, and where there may be room for your business to differentiate rather than simply follow what everyone else is doing.
Choose your level of support
1
Focused Content Audit & Recommendations
$350
For businesses that need clear direction across one or two priority channels.
Includes:
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Review of up to two primary digital channels
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Content and messaging review
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Three to four customized content pillars
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Content ideas and channel recommendations
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Repurposing opportunities
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Prioritized next steps
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A focused strategy PDF with clear recommendations
2
Full Content Audit & Strategy
$500
*Most Popular
For businesses ready for a more complete strategy across their content and digital presence.
Includes:
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Review of up to four to five relevant digital channels
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Content, messaging, and audience-alignment review
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Customized content pillars and strategic content ideas
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Platform roles and recommendations
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Website or conversion-path opportunities, where relevant
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Repurposing priorities
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One campaign or growth opportunity
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Suggested KPIs and a prioritized action plan
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A polished, branded strategy presentation
3
Content Ecosystem Audit & Action Plan
Starting at $750
For businesses that need a deeper look at how their content, website, visibility, positioning, and customer journey work together.
This option is best for brands preparing for a larger launch, website refresh, growth phase, or more significant marketing investment.
How it works
1. Choose your audit
Select the option that best reflects the depth of support you need. You can purchase the Focused or Full Audit directly, no discovery call required.
2. Complete your guided intake
After booking, you’ll receive a short form to share your website, social channels, business goals, current challenges, and any existing materials you want considered.
3. I review your current ecosystem
I evaluate the agreed-upon areas through the lens of your business goals, audience, positioning, visibility, and opportunities for growth.
4. Receive your personalized strategy
You’ll receive your tailored strategy presentation within 5 business days after your completed intake. It will show you what to prioritize, what to improve, and what to do next.
You’ll also receive a short video walkthrough so you can understand and use the recommendations without needing to schedule a call.
What you leave with
By the end of your audit, you will have:
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A clearer picture of what is and is not supporting your marketing goals
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A prioritized list of improvements instead of an overwhelming list of tasks
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Stronger direction for your messaging, content, platforms, and visibility
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Ideas you can implement yourself, delegate, or use to guide future marketing support
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A practical next step, not just feedback
Content Ecosystem & Audit Request
Frequently asked questions
Ready for clearer marketing direction?
Choose the audit that fits your business now and leave with a plan for what to focus on next.
Not sure whether the Ecosystem Audit is the right fit? Submit a brief inquiry.
What Our Clients Say
Vas Nair, Entrepreneur, Interior Design
Maressa has partnered with me for over a year. She brought the strategy & creative flair that was very much needed for my interior design business. She's takes an idea & puts every aspect of it together in a very thoughtful way. I think she's an asset to any team!