Digital Marketing Work & Case Studies

I develop and execute connected digital marketing strategies across content, video, social media, Pinterest, YouTube, paid advertising, email, and more. Explore my recent projects below where I have helped brands clarify their message, organize their digital presence and turn content into a stronger growth system.

Strategy-led. Hands-on. Built around each brand’s real goals.

CONTENT STRATEGY · YOUTUBE · WIX · EMAIL · PATREON

Motor Home Rehab Ranch

Turning a 200+ video archive into a more connected content ecosystem

An educational brand and online community centered on the restoration, maintenance and enjoyment of vintage GMC motorhomes. I helped transform a large and difficult-to-navigate collection of educational content into a more structured digital ecosystem designed to support viewers, members and the brand’s long-term growth.

The

Challenge

The brand had accumulated hundreds of highly valuable educational videos, but much of that information was difficult for viewers to discover and navigate. Its YouTube channel and Patreon offered useful resources, but the relationship between those platforms needed to be clearer. The challenge was not simply to create more content. It was to build a system around the content that already existed.

VAHAN Jewelry

Connecting luxury storytelling with measurable growth for VAHAN Jewelry

I began supporting VAHAN Jewelry through Karat Social as a Social Media Manager and later expanded into a Growth Marketing Manager role. I led organic and paid social planning, developed campaign concepts and creative direction, analyzed performance across Meta and Google Analytics, and translated results into clear recommendations for future content and advertising.

ORGANIC SOCIAL · META ADS · CONTENT STRATEGY · ANALYTICS · GROWTH MARKETING

The

Opportunity

VAHAN needed to preserve the polish and heritage of an established fine-jewelry brand while expanding awareness among both consumers and retail partners. The work required separate B2C and B2B strategies, stronger audience targeting, consistent campaign storytelling and an analytical process for identifying which creative and messages were most effective.